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@ 2008-05-06

Type Of Entry: Website
Category: Business Products & Services
Title: THE FASTEST EVER
Advertiser/Client: ZAIN
Product/Service: E-GO MOBILE INTERNET CONNECTION 3RsEntrant Company: JWT KUWAIT
Country: KUWAIT
Advertising/Web Design Agency: JWT KUWAIT
Country: KUWAIT

Synopsis:
We promoted e-GO, the fastest mobile Internet device in Kuwait. We promoted the product and created hype on the digital media level. Banners were placed on websites announcing a mini-site to be launched on Nov. 12, 2007 only from 9-10 PM. When accessed before that date, a countdown was displayed, asking visitors to come again later. On the date and single hour, more than 1,500 people visited the site and got a 50% on the e-GO device. 1/5th subscribed to the e-GO service. The amount of visitors is worth mentioning: only 800,000 people in Kuwait use the Internet.


概要:
在科威特(Kuwait)促销 e-GO一款号称最快的手机网络设备。因此科威特JWT(智威汤逊)创意了一个最快网页的概念!在2007年11月12号,这一天晚上9点到10点只开一小时的网站!
首先在多个地方投放广告,提前告知大众,--就一个小时,错过就没了。(制造悬念)
广告投放以后,各大新闻网站、博客纷纷讨论了这件事情(视频里面有)。
最后,在一个小时的时间里,在只有80万人口使用网络的科威特,有1500人浏览了这个网站,并获得了e-GO 设备,有1/5之一的人订购了e-GO 设备(got a 50% on the e-GO device,1/5th subscribed to the e-GO service.--这句好像翻译不咋的,请见谅)。

标签:电信快递广告 Banner 活动网站 迪拜广告节 

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