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@ 2008-05-08


Type Of Entry: Online Advertising
Category: Online Advertising
Title: SCROLL
Advertiser/Client: BEIERSDORF (NIVEA)
Product/Service: DEODORANT
Entrant Company, City: TEQUILA-ME, Dubai
Country: UNITED ARAB EMIRATES
Advertising/Web Design Agency, City: TEQUILA-ME, Dubai
Country: UNITED ARAB EMIRATES
Synopsis:
The Brief: Raise awareness about Nivea Aqua Cool's 24-hour protection proposition. Objective: Target young male executives on business and media sites. Strategy/Relevance: The approach was to integrate the message into the site browsing experience, in an unobtrusive banner. Creation: Use the site scroll. The banner was designed to animate with the site scroll, showing passage of time - a 24 hour period. As users scroll down the page, the banner moves alongside the site content. And vice versa. Performance: The banner successfully helped Nivea establish "24-hour protection" brand promise. The Nivea website saw an increase in the number of hits.

中文解释:妮维雅的男士清香剂24小时保护,而创作了这则根据滚动条而使banner从白天转换到夜晚的创意。

标签:日化用品广告 Banner 迪拜广告节 

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