The Brief: Raise awareness about Nivea Aqua Cool's 24-hour protection proposition. Objective: Target young male executives on business and media sites. Strategy/Relevance: The approach was to integrate the message into the site browsing experience, in an unobtrusive banner. Creation: Use the site scroll. The banner was designed to animate with the site scroll, showing passage of time - a 24 hour period. As users scroll down the page, the banner moves alongside the site content. And vice versa. Performance: The banner successfully helped Nivea establish "24-hour protection" brand promise. The Nivea website saw an increase in the number of hits.