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报纸广告--迪拜广告节

@ 2008-05-09

(文件比较大,请耐心等待)
Type Of Entry: Online Advertising
Category: Online Advertising
Title: PAGE PUSH
Advertiser/Client: EMIRATES TODAY
Product/Service: DAILY NEWSPAPER
Entrant Company, City: TEQUILA-ME, Dubai
Country: UNITED ARAB EMIRATES
Advertising/Web Design Agency, City: TEQUILA-ME, Dubai
Country: UNITED ARAB EMIRATES

The Brief: Communicate the brand promise of 'small in size, heavy in content' to increase e-newspaper's reach. Strategy/Relevance: Context-based messaging. Target executives on business portals, where users typically search for news and information (content), and drive traffic to the e-newspaper. Creation: The banner dramatically demonstrates the effect of its brand promise 'small in size, heavy in content' on the web page, catching users by surprise. Performance: The e-newspaper saw a substantial increase in the number of site visits.

中文翻译:这份报纸,是体积小,内容“重”,然后这则广告的创意就是报纸重的压下来了,而网页弹上去了 :-)~
         

标签:银行保险广告 迪拜广告节 

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