This one's my fav. The main article talks about a football team winning. The banner says "Fans of that team click there, all other fans click here". 这个对我是个不小的冲击,网页上面主要的信息是一个球队获胜的信息, 而这个广告栏上写着“球迷们点击这里!” (上图)
A screen shot of the custom publishing tool 这是一个(网民)自由发布广告的场景截图,在这里。可以像在ps里面涂鸦一样,随意发挥。
A lucky Norwegian with his iphone 这里幸运的挪威人正在用他的iphone--他正在发布自己的广告作品 (上图)
(横幅广告)
(视频)
Explanation: The Mediafront set up a banner publishing system (see first image) that could quickly design and publish new banners into set media spaces。 This would allow the banner to be updated and relevant to the page it was served on。
SOL is a popular Norwegian portal and the banners were run across a variety of other news sites。 So it's a manual, but very human way, of creating contextual advertising with rich media。