Welcome to 1366 and LE COURAGE，a campaign that brings the terrible challenges of the 14th century alive and dramatizes how the brave people of Leuven nevertheless ventured into the world in order to brew the perfect beer。Already back then，they realized that perfection has its price。

On the web site，you， the site visitor， gets to challenges the primitive times。You get to help the brewmaster collect the finest ingredients while facing the threats of the time。

Print ads dramatize the challenges and reveal what’s required to reach perfection，with visuals in the spirit of the great painters Rembrandt and Bruegel。Billboards &Times Square digital billboard use the visuals and trailer to display the challenges and invite to the website

2008oneshow金铅笔互动类金奖作品！InBev（英博文啤酒）项目
大概的意思是 在创世纪里面，勇敢的酿酒师傅顶住暴风骤雨闪电雷鸣酿成了InBev啤酒。
在网站里面，你可以帮助酿酒师傅选择正确的配料！
这个广告结合了户外和平面等等，形成了一个完整的整合传播！

更多：2008oneshow金铅笔互动类专题报道

标签:食品饮料营销 整合营销 

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