2008oneshow互动类金奖作品 Msnbc--NewsBreaker Live oneshow 2008 互动类金奖 加拿大Mini宝马 [2008 oneshow ] 互动类金奖 get the glass [2008 oneshow ] 互动类金奖 阿迪达斯 没有不可能篇
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例
@ 2008-06-06

The Brief



Try to encourage people to take a taxi with Frankfurt Taxi Services after they’ve had a few drinks, rather than get behind the wheel of their own car.



简报:为了鼓励人们(特别是男性同胞)在喝完酒之后,不去驾驶自己的汽车,而是改用Frankfurt公司的出租车服务。


The Challenge



So how to capture the attention of any potential drunk drivers? Well, where do most people go when they’re drunk? (Apart from the bar, that is. Or maybe a kebab.) They go to the toilet. As such, we thought the urinal would be the perfect medium to reach our target audience in a fresh, surprising way.



挑战:

所以我们怎么去影响潜在的消费者呢?那些喝酒的人最频繁去的地方是哪里呢?(酒吧?或是烧烤店?)他们去厕所,所以我们联想了一个完美的媒体--小便器,来到达我们的消费者,一个很惊人的方式。

(笔者评语:其实这个小便器创意,在托马斯的《口碑营销》里面就有提到了,大家可以找这本书看看)

Our Solution



The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right
(and visa versa).




我们的解决方法:

小便屏--一个装在小便器的压力感应器,人们(特别是男人)可以使用小便玩游戏。(视频有演示),我们把这种新奇有创造力的东西安装在了法兰克福多种酒吧、咖啡厅、俱乐部男性厕所等里面。这个(汽车)游戏本身就显示在小便器的墙体上面的,然后会随着小便,而自动开始(游戏)。这游戏者(小便的人)能控制汽车,当他们想让汽车往右行驶的时候,就往右尿尿就可以了!^_^

The Message



“Too pissed to drive?”



“Take a Taxi instead”



“Call: 069-733030″

这是游戏视频里面的文字!











结果:看看就明白了 不翻译了!

Overall:

- 2.400.000 hits at Google

- 500.000 visits on the Site

- Hundreds of postings on major A-Blogs

- Press releases in Gear-Magazin

- Press inquiries from Gee Magazin, Rolling Stone, FHM, Sunday Times




小便感应器的制作过程!

更多:2008oneshow金铅笔互动类专题报道

转载请注明出处:网络广告人社区(iwebad.com)

标签:航空汽车广告 2008OneShow 互动工具 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/129.html

评论(1)
请勿刷评论,否则禁号!
relaxrui2016-11-03 17:42:27 回复
什么放不了
登录评论