2008oneshow互动类金奖作品 The Piss Screen(小便屏) 2008oneshow互动类金奖作品 Msnbc--NewsBreaker Live oneshow 2008 互动类金奖 加拿大Mini宝马 [2008 oneshow ] 互动类金奖 get the glass
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例
@ 2008-06-12




Brief

Big Brother is a popular betting draw for the British middle classes. People spend a huge amount of money betting on the weekly eviction and the final winner. Our brief was to develop a tactical campaign featuring that week’s nominees to run on Big Brother sites in the build up to the Friday night eviction show.

Big Brother(大男孩/大兄弟?)在英国中等阶层是比较受欢迎的赌彩。(以下的不知道咋翻译..)

Solution
The overall campaign idea involved a man performing a series of homemade bets that are thinly related to the Big Brother show and its contestants. Nominees were announced on TV at 7.30 every Tuesday evening. We wrote the advertising that night, sent it over to the client for Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for the Thursday morning

点击查看

更多:2008oneshow金铅笔互动类专题报道

转载请注明出处:网络广告人社区(iwebad.com)

标签:银行保险广告 活动网站 2008OneShow 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/134.html

评论(0)
请勿刷评论,否则禁号!
登录评论