The Challenge:

To celebrate 25 years of innovation through software and technology development, Adobe wanted to showcase their vibrant history at the 2007 Adobe Max Conference—a convention that draws their most enthusiastic users. The solution had to allow for massive audience participation, and be nothing less than breathtaking. It was also asked that we make use of Adobe tools and technologies in the process.

The Solution:

By taking advantage of their Flash platform, we developed a holographic-like projection system that allowed users to create dynamic artwork using a Nintendo Wiimote—something that had never been done before. Convention-goers were invited to paint in pairs on the full-screen, invisible canvas. As they did, lavish designs were splayed in a way that presented an historic, non-linear timeline of Adobe’s achievements and breakthroughs over the years. All of the designs were immediately uploaded to Flickr and emailed to those who participated.

The Results:

Since its debut at the Adobe Max conference where it was used non-stop and garnished more than 200 original pieces of Adobe Flash art, it has gone on to become a highlight at other shows and Adobe conferences around the world. In 2008, the advertising community honored the work by bestowing upon it one of the most coveted awards: a One Show Pencil.

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