In 2007, R/GA teamed up with Santa to bring its clients a unique gift that left a lasting impression.
R/GA's Flash developers came up with a method to map objects on video. So a full creative team was put in place, including the technologists, digital studio producers, the copywriters, and visual designers to concept a festive way to use the technology. The result is a site where visitors can see their customized holiday messages convincingly tattooed on some part of Santa's anatomy. Words and pictures selected by the user can then be sent to friends.