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@ 2008-06-27

点击调酒瓶(混合你的酒)
画面会出现一连串的乱码(表示喝完酒之后,你的眼睛就会花掉)
广告语:请不要酒后驾车!

Don't drink and drive" promotion: "Typo-Crash"

A typographic banner


Situation:

Every ninth traffic fatality is caused by drunk driving. Most of the accidents are caused by teenaged drivers while under the influence of alcohol. Many of them lead to serious injuries. Or death. The Malteser Hilfsdienst Frankfurt wanted us to find a way to make a strong and striking appeal to these youngsters, increase preventative behaviour and direct users to the issue discussed on www.malteser.de.

Idea:

We chose the most direct way to appeal and developed the following banner: on online platforms that are promoting nightlife, public parties and music events we confronted the youngsters with the physical risks of drinking and driving - in the typographic language of their favourite drinks.


Results:

The clickrates on www.malteser.de during the promotion were 16% higher than in the previous months. We don't know how many decided not to drive home after drinking. But if it was only one person, it was worthwhile.

标签:公益广告 Banner 2008OneShow 

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