This one's my fav. The main article talks about a football team winning. The banner says "Fans of that team click there, all other fans click here". 这个对我是个不小的冲击，网页上面主要的信息是一个球队获胜的信息， 而这个广告栏上写着“球迷们点击这里！” （上图）
A screen shot of the custom publishing tool 这是一个（网民）自由发布广告的场景截图，在这里。可以像在ps里面涂鸦一样，随意发挥。
A lucky Norwegian with his iphone 这里幸运的挪威人正在用他的iphone--他正在发布自己的广告作品 （上图）
（横幅广告）
（视频）
Explanation： The Mediafront set up a banner publishing system （see first image） that could quickly design and publish new banners into set media spaces。 This would allow the banner to be updated and relevant to the page it was served on。
SOL is a popular Norwegian portal and the banners were run across a variety of other news sites。 So it's a manual， but very human way， of creating contextual advertising with rich media。
Type Of Entry: Online Advertising Title: SOL COMMENTS Advertiser/Client: SCANDINAVIA ONLINE Product/Service: NEWS/INFO/ENTERTAINMENT PORTAL Entrant Company, City: MEDIAFRONT, Oslo Country: NORWAY Advertising/Web Design Agency, City: MEDIAFRONT, Oslo Country: NORWAY
Credit Details: Name Position Company P H. Dobloug Copywriter MediaFront Christian Aune Art Director MediaFront Marc Garcia Flash Programmer MediaFront Terje Wollmann Account Manager MediaFront
Synopsis: The aim of the campaign is to create attention and generate interest in the new SOL website, one of Norway's largest news/info/entertainment portals. The communication needed to be solidly rooted in SOL's personality and the product sol.no - SOL guides you and keeps you updated with a friendly smile. Separate from the competition, standing out from the crowd and taking advantage of the internet's capabilities were important criteria in the concept development phase Concept: Banner space ads used as outlet for commentary on news and articles related to content on SOL.no Target Audience All internet users
