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2008canneslions 互动类全场大奖 YEAR ZERO

@ 2008-07-02




Type Of Entry: Viral Advertising (病毒广告)
Title: YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME 
Entrant Company, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Advertising/Web Design Agency, City: 42 ENTERTAINMENT, Pasadena
Country: USA

Credit Details:
NamePositionCompany
Alex LieuCreative Director42 Entertainment
Susan BondsExec Producer42 Entertainment
Johnny RodriguezVisual Design Director42 Entertainment
Michael BorysInteractive Design Director42 Entertainment
Mario QuezadaVisual Design Director42 Entertainment
George CookIT Director42 Entertainment
Nik PiscitelloGraphics Designer42 Entertainment
Sean StewartLead Writer42 Entertainment
Markus RoskothenProgrammer42 Entertainment
Todd MohneyIntegration Programmer42 Entertainment
Elan LeeDesigner42 Entertainment
Robert FaganMedia Producer42 Entertainment
Carolyn KovacsEvents Producer42 Entertainment
Steve PetersDesigner42 Entertainment
Maureen McHughWriter42 Entertainment

Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.

2008年戛纳广告节互动类全场大奖。

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标签:其他广告 活动网站 2008 戛纳广告节 

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