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2008canneslions 互动类全场大奖 YEAR ZERO

@ 2008-07-02
广告主:TRENTREZNOR

2008canneslions 互动类全场大奖 YEAR ZERO

Type Of Entry: Viral Advertising (病毒广告)
Title: YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME 
Entrant Company, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Advertising/Web Design Agency, City: 42 ENTERTAINMENT, Pasadena
Country: USA

 

Credit Details:
Name Position Company
Alex Lieu Creative Director 42 Entertainment
Susan Bonds Exec Producer 42 Entertainment
Johnny Rodriguez Visual Design Director 42 Entertainment
Michael Borys Interactive Design Director 42 Entertainment
Mario Quezada Visual Design Director 42 Entertainment
George Cook IT Director 42 Entertainment
Nik Piscitello Graphics Designer 42 Entertainment
Sean Stewart Lead Writer 42 Entertainment
Markus Roskothen Programmer 42 Entertainment
Todd Mohney Integration Programmer 42 Entertainment
Elan Lee Designer 42 Entertainment
Robert Fagan Media Producer 42 Entertainment
Carolyn Kovacs Events Producer 42 Entertainment
Steve Peters Designer 42 Entertainment
Maureen McHugh Writer 42 Entertainment

 

Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.

2008年戛纳广告节互动类全场大奖。

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标签:其他广告 活动网站 2008 戛纳广告节 

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