Advertiser / client:
Alcoholic Drinks Creative concept:
Blackville is a virtual city where there is no daylight -only night. The user can reach the city through a rich-media banner that invites him to interact with the hands of a clock to forward the time until midnight. As the user accelerates time, the content of the page progressively changes from daytime news until midnight headlines. The changing of all the content provokes the user surprise with a completely new experience.
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