Big Brother is a popular betting draw for the British middle classes. People spend a huge amount of money betting on the weekly eviction and the final winner. Our brief was to develop a tactical campaign featuring that week’s nominees to run on Big Brother sites in the build up to the Friday night eviction show.
The overall campaign idea involved a man performing a series of homemade bets that are thinly related to the Big Brother show and its contestants. Nominees were announced on TV at 7.30 every Tuesday evening. We wrote the advertising that night, sent it over to the client for Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for the Thursday morning