2008canneslions戛纳广告节互动类金狮  REC YOU 2008 canneslions 戛纳广告节互动类金狮 SMILE 2008 canneslions戛纳广告节互动广告类金狮奖AAATOWN 全民超人Hancock 2008canneslions 互动类全场大奖UNIQLOCK 2008年cannes戛纳广告节互动类铜狮奖happiness factory-now hiring

2008canneslions戛纳广告节互动广告类金狮 BALLOONS

@ 2008-07-08
广告主:VirginBets 广告公司:LeanMeanFightingMachine




Brief

Big Brother is a popular betting draw for the British middle classes. People spend a huge amount of money betting on the weekly eviction and the final winner. Our brief was to develop a tactical campaign featuring that week’s nominees to run on Big Brother sites in the build up to the Friday night eviction show.

Big Brother(大男孩/大兄弟?)在英国中等阶层是比较受欢迎的赌彩。(以下的不知道咋翻译..)

Solution
The overall campaign idea involved a man performing a series of homemade bets that are thinly related to the Big Brother show and its contestants. Nominees were announced on TV at 7.30 every Tuesday evening. We wrote the advertising that night, sent it over to the client for Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for the Thursday morning

互动广告类金狮奖作品
点击查看

更多:2008canneslions戛纳广告节互动广告类专题报道

转载请注明出处:网络广告人社区(iwebad.com)

标签:银行保险广告 2008 戛纳广告节 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:https://iwebad.com/case/192.html

评论(0)
请勿刷评论,否则禁号!
登录评论
更多LeanMeanFightingMachine作品
更多VirginBets作品