健身房广告.. 2008canneslions戛纳广告节互动类金狮  REC YOU 2008 canneslions 戛纳广告节互动类金狮 SMILE 2008 canneslions戛纳广告节互动广告类金狮奖AAATOWN
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例
@ 2008-07-11



Client
The Pet Shop Boys

Agency
The Rumpus Room / London

Agency Producer
Jacqui Kenny, Tim Francis

Content Strategist
Tom Roope, Jacqui Kenny

Creative Director
Tom Roope

Director
Jeff Wood, Lawrence Blankenbyl, Wade Shotter

Production Company
The Rumpus Room/The Sweet Shop

Synopsis:
The project was a protest about the erosion of our civil liberties and becoming a database society. We used qr-codes, which are bar codes created to link camera phones to websites. This allowed us to mix the indelible nature of film with the flexible qualities of the web. We used 100+ qr-codes subliminally integrated into the film. These links were either to existing information about civil liberties, or specific content created by activists, where viewers could get involved. We created a low-res version for devices, which we printed, and then shot in relevant locations to create a more cinematic version.



更多:2008canneslions戛纳广告节互动类专题报道

转载请注明出处:网络广告人社区(iwebad.com)

标签:公益广告 2008 戛纳广告节 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/202.html

评论(0)
请勿刷评论,否则禁号!
登录评论