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BRIEF EXPLANATION

In Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day. That's why the Belgian non-profit organisation ReBorn-To-Be-Alive is always looking for new and relevant ways to find more organ donors and to inform people about the problem. 

These days, every big event has its own smartphone application. When the event is over, the app loses its purpose and remains unused. However, a lot of people still keep the app on their phone. We asked big event organizers to give their apps a second life in order to find people who want to give their organs a second life. Via the so-called Reborn App, people learn about organ donation and can easily sign up as an organ donor.

大体意思是,在比利时每年都会有近300人没有得到即时的器官捐赠而死亡。比利时公益组织ReBorn联合一些App厂商,把那些活动App重新拿来使用当作媒介。即这些活动App在活动过后可能就不再被用户使用,于是就把这些“被丢弃”的App重新利用起来,当用户更新之后,App的iCon会更新,而打开App的第一页会变成ReBorn的广告:感谢你让App“重生”,如果你有意让别人也可以重生,请帮助我们(死后捐献器官等等)。


2013戛纳广告节移动类金狮:App重生
2013戛纳广告节移动类金狮:App重生

标签:公益营销 ReBorn广告 比利时广告 移动营销 Duval Guillaume

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评论(2)
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STARDO2015-12-27 18:12:32 回复
废物利用的想法很好
wayne010232014-11-05 17:50:47 回复
中国也要建立完整的器官捐献啊
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