雪佛兰汽车-崎岖路线一样走 2008canneslions 戛纳广告节互动广告类银狮作品 SEE SOMETHING FEEL SOMETHING ixus500相机 健身房广告..
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例
@ 2008-07-21


Synopsis:
The "Do you have what it takes?" campaign, for the Swedish Armed Forces, aimed at recruiting new officers focusing on solving difficulties under pressure by using the urge to master a challenge and compare results with friends. The site had over 360,000 visits and over 180,000 completed tests (Sweden has 9 million inhabitants). In all over 70,000 hrs interactivity resulting in positive changes in preference, likeability and buzz. The campaign travelled into hundreds of blogs and press. In one month there were more applications than the whole previous year.

瑞士武装部队广告!测试一下你的反应速度!

http://forsvar.fileflat.com/english/

标签:其他广告 活动网站 2008 戛纳广告节 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/217.html

评论(0)
请勿刷评论,否则禁号!
登录评论