2008年cannelions戛纳广告节互动广告类银狮DO YOU HAVE WHAT IT TAKES? cannelions戛纳广告节互动广告类银狮RELIEF(救济) cannelions戛纳广告节互动广告类银狮COKE ZERO GAME (瑞士征兵广告) 雪佛兰汽车-崎岖路线一样走
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@ 2008-07-27



Synopsis:
Poor health is the major transmission cause for most illnesses that affect Third World citisens. The client requested an email to raise awareness over the imminent need for sanitation. Our users' help was necessary to avoid a severe humanitarian crisis and we wanted to let them eliminate the negative part of the email they had just received. Thus, we investigated how to modify the email and we found a technical solution never seen before. The effect was really amazing: when the user eliminates what he is supposed to eliminate, new illustrations, unseen till that moment, were shown. Results: Open ratio: 39%


在第三世界,差的医疗是传染疾病的最主要途径。客户要求使用邮件提高网民对即将发生环境卫生问题做出回应。我们用户的帮助是成功解决严重的人道主义危机,我们想让他们在收到邮件的时候消除自卑(应该是消除疑虑)。因此我们调查了研究了怎样去发送邮件,最终我们发现了一种新的解决方案,这种方案是重来没有见过的。这个效果是令人吃惊的,但用户想要消除他们认为应该消除的东西的时候,另外一个(危机)又出现了!
(翻译仅供参考)
看看邮件案例 (选择文字,然后按删除键)

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