送给你晴天 2008年cannelions戛纳广告节互动广告类银狮DO YOU HAVE WHAT IT TAKES? cannelions戛纳广告节互动广告类银狮RELIEF(救济) cannelions戛纳广告节互动广告类银狮COKE ZERO GAME (瑞士征兵广告)
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@ 2008-07-28


 

Synopsis:
How we met was created for the launch of the new Samsung G800 mobile phone. Samsung' objective was to appeal to the so-called 'YouTube generation' and create an engaging and entertaining film that would also showcase the new G800 phone's 5 mega-pixel camera with unique 3x inner optical zoom. 1,622 photos were taken over four days to create a stop animation film of a Stickman and Stickwoman, which were drawn directly on to the skin of the main characters' bodies in order to illustrate the story of how they met. With over 9 million views the film has achieved widespread viral success. It was featured on the UK and global YouTube homepage, which is editorially controlled and cannot be brought for promotional purposes. Furthermore the film was awarded 31 Youtube honors, has been favourited 17,444 times and was recently nominated for 'Most Creative video of 2007' in the YouTube awards !

三星公司的病毒营销广告,宣传三星的G800!
 

标签:消费电子广告 三星广告 2008 戛纳广告节 

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