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@ 2008-08-09


Synopsis:
During the Rugby World Cup, O2 continued its support of the England Team with a high-profile ATL campaign called Never Surrender. We were asked to come up with an online campaign encapsulating this 'never give up' attitude. Our solution was a ground-breaking interactive game called O2 Stare Out. Rugby fans were challenged to a stare out competition via their webcams with three of England's top stars; Mike Tindall, Josh Lewsey and Tom Rees. The rules were simple: you blink, you lose.

Advertiser/Client: O2 (客户O2)
Product/Service: MOBILE TELECOMMUNICATIONS(产品/服务:手机电子产品)


视频讲解:http://dontseethatoften.co.uk/awards/cannes/stareoutsite/index.html

网站链接:http://www.o2blueroom.co.uk/Rugby/NeverSurrender/StareOut/

标签:电信快递广告 活动网站 2008 戛纳广告节 

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