2008戛纳广告节互动类铜狮WEATHER 阿迪达斯没有不可能--创造你的球门 汽车帮助中心广告 送给你晴天
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@ 2008-08-11


Synopsis:
SHEN International Advertising is a fictitious Chinese advertising agency which sells well-known ad campaigns and adapts them to the new client's brand. Work examples like popular print ads and commercials with new logos were shown on the homepage www.shen-ia.cn and on YouTube. We also uploaded a video that showed a presentation by SHENs CEO, "Shen Ken-Yi". We documented lots of comments, blog entries and emails of angry and disturbed users. On the homepage, we announced the "advertising tool of the future", the so-called "AdConfigurator" which contains over 35,000 award-winning campaigns. On launch date we cleared things up and signified our intention: "Only new ideas are good ideas. Come and join Serviceplan with your ideas."




(一些相关视频)

沉国际广告公司互动项目

http://awards.serviceplan-hamburg.de/Cannes/shen/index.html

标签:银行保险广告 2008 戛纳广告节 互动工具 

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