Rotwild bikes are developed at the highest technological state - for the brand gets constantly inspired by its own origin: biking. This impact had to be applied to the advertising media, too. Thus, every ad has to show cutting-edge technology on the one hand. Then again, it must convey speed and the adventure experience of biking. The 'Downhill' banner ad shows how that works. It surprises by an uncommon combination of two formats - with one controlling the furious downhill race and taking part in the other. This concept led to the impressive results of more than 1,160,000 page impressions and nearly 14,000 clicks.