canneslions戛纳广告节互动类铜狮WHEEL(轮子) 2008戛纳广告节互动类铜狮WEATHER 阿迪达斯没有不可能--创造你的球门 汽车帮助中心广告 送给你晴天 2008年cannelions戛纳广告节互动广告类银狮DO YOU HAVE WHAT IT TAKES?

08戛纳广告节互动广告类铜狮奖DOWNHILL

@ 2008-08-15


Synopsis:
Rotwild bikes are developed at the highest technological state - for the brand gets constantly inspired by its own origin: biking. This impact had to be applied to the advertising media, too. Thus, every ad has to show cutting-edge technology on the one hand. Then again, it must convey speed and the adventure experience of biking. The 'Downhill' banner ad shows how that works. It surprises by an uncommon combination of two formats - with one controlling the furious downhill race and taking part in the other. This concept led to the impressive results of more than 1,160,000 page impressions and nearly 14,000 clicks.

http://www.syzygy.de/awards2008/en/rotwild/rotwildbanner.html

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标签:航空汽车广告 Banner 2008 戛纳广告节 

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