奥迪汽车奥运网站 08戛纳广告节互动广告类铜狮奖POP UP canneslions戛纳广告节互动类铜狮WHEEL(轮子) 2008戛纳广告节互动类铜狮WEATHER
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@ 2008-08-18
广告主:axe




 

Synopsis:
The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile phone number on the website, and making a confirmation call. Upon making a confirmation call, a girl on the user's monitor picks up the phone at the right time and starts lip-acting in sync with the voice on the other end of the line. The exquisitely-executed synchronization of picture and voice amazed users and produced a lot of reaction.

axe在日本所做的互动项目--Wake Up Service--叫床--叫你起床服务 !







服务流程:用户进入网站,然后设定一个自己起床的时间,留下您的手机号码,然后网站那边会有个美女跟您通电话(靓~~)
确定您的信息,当到了您设定的时间后,比如说7:00,您的手机就会接到AXE美女打过来的电话,叫您起床,顺便提醒你出门前要不要忘记用axe哦!


 

标签:日化用品营销 凌仕广告 品牌营销案例 

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cindy77_guan2015-06-02 06:48:05 回复
看到一大波美女
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