俄罗斯WhoCares公益组织售卖机广告 摇晃 瑞士报纸线下互动装置促销广告 徐峥催眠大师电影院愚人节营销活动 放错片 Spies旅游公司无节操病毒视频 为丹麦而啪啪啪
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例

PNC银行圣诞节策划活动 3D打印玩具

广告背景:从30年开始PNC银行每年在圣诞节都会发布一个圣诞礼物指数(PNC Christmas Price Index),类似消费者购物指数,列出了圣诞颂歌“快乐圣诞12日”(Twelve Days of Christmas)里提到的所有礼物的成本,从一侧面反映国家经济发展情况。
广告执行:在2013年的圣诞节活动中,营销人员利用时下热门的3D打印技术,以"快乐圣诞12日"提到的所有礼物为原型,创作这些礼物的3D数据,并以此搭建一个活动网站(http://www.pncchristmaspriceindex.com/),用户可以在上面创建自定义的圣诞礼物,每个礼物都会结合当前的消费价格显示用户当前所创建玩具的价格,并显示该价格和往年的比较情况(如上图);
同时,营销人员会每天从这些创建的3D玩具中挑选出24名幸运用户赠送3D打印的实体玩具。
PNC银行圣诞节策划活动 3D打印玩具

附 快乐圣诞12日 歌曲(来自百科

The Twelve days of Christmas. On the first day of Christmas, my true love sent to me: A partridge in a pear tree.

(在圣诞节的第一天,我的真爱送我:一只站在梨树上的鹧鸪鸟。)

On the second day of Christmas, my true love sent to me: Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第二天,我的真爱送我:两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the third day of Christmas, my true love sent to me: Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第三天,我的真爱送我:三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the fourth day of Christmas, my true love sent to me: Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第四天,我的真爱送我:四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。) On the fifth day of Christmas, my true love sent to me: Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第五天,我的真爱送我:五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the sixth day of Christmas, my true love sent to me: Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第六天,我的真爱送我:六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the seventh day of Christmas, my true love sent to me: Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第七天,我的真爱送我:七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the eighth day of Christmas, my true love sent to me: Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第八天,我的真爱送我:八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the ninth day of Christmas, my true love sent to me: Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第九天,我的真爱送我:九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the tenth day of Christmas, my true love sent to me: Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

(在圣诞节的第十天,我的真爱送我:十个跳跃的男人、九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the eleventh day of Christmas, my true love sent to me: Eleven pipers piping, Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves,And a partridge in a pear tree.

(在圣诞节的第十一天,我的真爱送我:十一个吹风笛的风笛手、十个跳跃的男人、九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

On the twelfth day of Christmas, my true love sent to me: Twelve drummers drumming, Eleven pipers piping, Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings, Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree!

(在圣诞节的第十二天,我的真爱送我:十二个打鼓的鼓手、十一个吹风笛的风笛手、十个跳跃的男人、九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。)

 

标签:金融产品营销 Pnc银行广告 美国广告 3D打印 品牌营销案例 Deutsch广告公司

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/2660.html

评论(1)
请勿刷评论,否则禁号!
旖旎遥遥2014-12-07 22:56:58 回复

登录评论