广告背景：从30年开始PNC银行每年在圣诞节都会发布一个圣诞礼物指数(PNC Christmas Price Index)，类似消费者购物指数，列出了圣诞颂歌“快乐圣诞12日”(Twelve Days of Christmas)里提到的所有礼物的成本，从一侧面反映国家经济发展情况。
广告执行：在2013年的圣诞节活动中，营销人员利用时下热门的3D打印技术，以"快乐圣诞12日"提到的所有礼物为原型，创作这些礼物的3D数据，并以此搭建一个活动网站(http://www.pncchristmaspriceindex.com/)，用户可以在上面创建自定义的圣诞礼物，每个礼物都会结合当前的消费价格显示用户当前所创建玩具的价格，并显示该价格和往年的比较情况(如上图)；
同时，营销人员会每天从这些创建的3D玩具中挑选出24名幸运用户赠送3D打印的实体玩具。

附 快乐圣诞12日 歌曲（来自百科）

The Twelve days of Christmas. On the first day of Christmas, my true love sent to me: A partridge in a pear tree.

（在圣诞节的第一天，我的真爱送我：一只站在梨树上的鹧鸪鸟。）

On the second day of Christmas, my true love sent to me: Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第二天，我的真爱送我：两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the third day of Christmas, my true love sent to me: Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第三天，我的真爱送我：三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the fourth day of Christmas, my true love sent to me: Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第四天，我的真爱送我：四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。） On the fifth day of Christmas, my true love sent to me: Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第五天，我的真爱送我：五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the sixth day of Christmas, my true love sent to me: Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第六天，我的真爱送我：六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the seventh day of Christmas, my true love sent to me: Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第七天，我的真爱送我：七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the eighth day of Christmas, my true love sent to me: Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第八天，我的真爱送我：八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the ninth day of Christmas, my true love sent to me: Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第九天，我的真爱送我：九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the tenth day of Christmas, my true love sent to me: Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree.

（在圣诞节的第十天，我的真爱送我：十个跳跃的男人、九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the eleventh day of Christmas, my true love sent to me: Eleven pipers piping, Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings; Four calling birds, Three French hens, Two turtle doves,And a partridge in a pear tree.

（在圣诞节的第十一天，我的真爱送我：十一个吹风笛的风笛手、十个跳跃的男人、九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

On the twelfth day of Christmas, my true love sent to me: Twelve drummers drumming, Eleven pipers piping, Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings, Four calling birds, Three French hens, Two turtle doves, And a partridge in a pear tree!

（在圣诞节的第十二天，我的真爱送我：十二个打鼓的鼓手、十一个吹风笛的风笛手、十个跳跃的男人、九位跳舞的女士、八位挤奶的佣妇、七只游水的天鹅、六只生蛋的鹅、五只金戒指、四只鸣唱的鸟儿、三只法国母鸡、两只鸠、及一只站在梨树上的鹧鸪鸟。）

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