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@ 2008-08-31



Challenge:
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners  brand.

Solution:

  We gave birth to Miles  an unheard-of, three-dimensional widget, acting as Your Personal Trainer。 He lives on your desktop, encourages you to run and comes with interactive tools such as weather forecast, running news and even with an integrated RSS Reader。 Via Nike+ Miles is directly connected to your running shoes, knows on which days of the week you love to run and also takes track of both, your goals and challenges with running opponents。 As a result, Miles serves as a true added value for all registered users and is a likeable testimonial for Nike+。

Hard Fcats For Germany:

22242 unique visits in one single month.
7900 users downloaded the Miles widget.

2008oneshow Bronze
 

 

广告和互联网一样,在互联网应用盛行的当今,广告也搭上了这个顺风车,不管是优衣库的互动项目,还是NIKE+,都加入了嵌入功能,可以嵌入博客网站等等,甚至是个人桌面,达到全球范围内的广泛传播。

 

 

标签:日化用品广告 耐克广告 08Oneshow获奖作品 2008OneShow 互动工具 

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