【08oneshow】Nike + Miles 丰田汽车 弹奏篇 丰田汽车 游戏篇 和博尔特比赛百米,看你能胜出嘛?
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@ 2008-09-02

CLIENT:

Nike

PROJECT:

Zoom Mobile

The goal of the Nike Zoom Mobile campaign was to deliver on the brand promise of Nike Zoom which is “Nike Zoom = Quick” and “Quick is Deadly.” In our efforts with Nike, we wanted to create a utilitarian mobile experience for consumers to help them own "quick" as a competitive advantage in their sport of choice. We wanted to help them achieve quickness which is a performance attribute that all competitive athletes desire because it provides them with physical and mental advantages during gameplay. The resulting multi-sport mobile experience provided users with 200+ training videos, product information, athlete tips, and mobile downloads.

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