London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Ericsson's new Xperia X1 mobile device.
Beginning September 22nd, the brand will roll out webisodes every Monday, Wednesday and Friday over a three-week period that center on Johnny X, an amnesiac who retraces his steps with the help of his Xperia. The site for "Who is Johnny X?" features a trailer for the series, which will eventually show off Xperia features like its QWERTY keyboard, Windows Mobile apps and hi-res, touch-widescreen. Visitors can also sign up for email alerts on upcoming episodes.
索爱公司新Campiagn：Who is Johnny X?