雀巢《KIT KAT》互动营销案例 NIKEID 2008 [oneshow]Color Tokyo! -Live Color Wall Project [08oneshow]T90: The Put It Where You Want It Tour
首页 整合营销社会化营销病毒营销 移动营销品牌营销 Banner 活动网站 互动工具 推荐 品牌广告 广告公司 VIP案例
@ 2008-09-16


>

官网:http://www.therook.tv/rook_mainframe.htm





Banner1 (文件大,请耐心等待...)

Banner2 (文件大,请耐心等待...)


Banner3 (文件大,请耐心等待...)

Challenge:
Traditionally adidas invites athletes to Asia in what is called the Player Tours. In 2007 adidas wanted to activate hundreds of thousands of Asian basketball fans in what they called the Digital Player Tours. This meant we needed to provide a digital platform that got users closer than they ever could to these athletes, help them elevate their game and create the biggest ever digital campaign for adidas in Asia.

Solution:
We created "The Rook", a first person, full motion digital video branded game that allowed users to experience what it is to play their first rookie year in the NBA. During this 5 week journey, users played the game they love with a team of athletes, helping them elevate their game and truly live, breathe and feel the NBA life.

Results:
In 5 countries, over 5 Million users accessed The Rook, over 240,000 users played for the chance to win exclusive VIP tickets the 2008 All-Star Weekend, and spent an average of 20 minutes per visit, playing The Rook.


转载请注明出处

标签:日化用品广告 阿迪达斯广告 2008OneShow 互动工具 

除非注明,否则本站文章均为原创翻译,转载请注明出处,并标注本文链接:http://iwebad.com/case/316.html

评论(0)
请勿刷评论,否则禁号!
登录评论