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这是本田为旗下独轮车做的宣传视频,与知名OKGO乐队合作,使用电动独轮车作为舞蹈道具,并邀请几十位日本女学生参与演出,大家都骑着独轮脚踏车,向观众们展示了控制独轮车其实很简单。
拍摄时启用了八爪摄像机,从700米高空进行拍摄,最后舞蹈中还使用了方阵元素,上百位舞者排列成方阵,拿着不同颜色的雨伞,摆出各种图案,最后分别用英文和日文摆出了“OK Go”“I won’t let you down”(我不会让你们失望的)的字样。
视频在Youtube点击已经破800万。
广告歌词:
I won’t let you down, no I won’t let you down. I won’t let you down, my love.
Nikki, she’s got no flag to fly, but she don’t seem to mind that much, no she don’t seem
to mind.
And you, you’ve got your armor on. Nights out in babylon, yeah, nights out in babylon.
But maybe all you need is someone to trust, maybe all you need is someone.
And I won’t let you down, no I won’t let you down. I won’t let you down, my love.
I won’t let you down.
Now Emily’s got no tricks to try, but she don’t seem that much to mind, no she don’t
seem to mind that much to me.
And you’ve got what the whole world wants, so strap that armor tighter on, double on
down like it’s gonna make you free.
But maybe all you need is someone to trust, maybe all you need is someone.
And I won’t let you down, no I won’t let you down. I won’t let you down, my love.
I won’t let you down.
所属奖项 2015戛纳广告节获奖作品 该作品获 促销 - 铜奖
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