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Objective
To attach Ocean Race values of adventure and teamwork to Volvo Cars.
Concept
In RUSH, we meet four members of a life rescue crew, who rush out to assist an Ocean Race boat at sea. They have four minutes to reach the lifeboat, driving in their Volvo Ocean Race Edition vehicles. Things go wrong and the user needs to help them out.
From a split-screen overview showing each crewmember's narrative, the user zooms in on any of the four members, controlling the narrative to try to make the team work.
In these four to five minutes of adventure, the user sees twenty minutes worth of film and sound. The user chooses between alternative pathways that change the crew's communication and actions.
Promotional Plan
A film-like trailer was seeded into car, sailing, gaming, and film communities. Dealer showrooms and the Volvo showroom in the Ocean Race villages displayed RUSH posters and had featured terminals where visitors could play the adventure next to the cars. Volvo's own media (VolvoCars.com and VolvoOceanRace.org) carried banner and editorial advertising.


简报:
在网站上你需要指挥四个船员,通过团体的配合共同完成任务,在四分钟的时间里,驾驶Volvo汽车,寻找,营救,配合最终达到目的地--一艘需要救援的船只。
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标签:航空汽车广告 活动网站 Euro RSCG 4D

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