产品是:HOT PEPPER SNACKS (热辣小吃)
STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army against Satan Jolokia's Demon Army。 Purchasers of either product could participate by scanning the QR code on the package into their mobile phones。 They could then join the army of their choice and fight in twice-weekly battles。