We think like this: The only real assets of an advertising agency are its people. A sexy office, whiz-bang web site, all manner of research at your finger tips, lattes at meetings and the staff refrigerator loaded with lots of free stuff amounts to a well-stocked and very nice work environment. But a well-stocked and very nice work environment doesn’t necessarily translate into brilliant creative output or excellence in account management from the people in it. Nobody was standing around handing Michelangelo lattes while he was painting that roof. It’s about the people. It’s about their passion and hunger and knowledge and pride. It’s about the people loving what they do enough to have it coursing through their veins and spilling onto the page or monitor or handset. It’s always been about the people and anyone who tries to tell you anything different should stop reading now.