Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich, followed by Jung von Matt.[3] Serviceplan includes more than 40 specialized agencies and employs more than 4,100 people.

The agency was founded in 1970 by Peter Haller and Rolf O. Stempel. In addition to the traditional advertising area the agency developed other areas of business. So in 1983 “Mediaplus” for media planning and procurement and in 1986 “Facit” marketing research were founded. 1995 Serviceplan was restructured to a business organization with a holding company. In 1997 “Plan.Net” was launched.

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG是欧洲最大的自营广告公司集团之一，也是德国最大的广告公司集团，总部设在慕尼黑，Serviceplan旗下拥有40多家专业机构，员工4100多人。

Serviceplan由Peter Haller和Rolf O. Stempel于1970年创立。除了传统的广告领域外，该机构还发展了其他业务领域。在1983年成立了媒体策划和采购的 "Mediaplus"，1986年成立了市场研究的 "Facit"。1995年Serviceplan公司重组为一个商业组织，并成立了控股公司。1997年推出 "Plan.Net"。