Synopsis:HEMA is a department store in the Netherlands. To promote the online shop HEMA asked for a viral. Instead of a viral we turned the website of HEMA itself into a
Synopsis:The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted
Everyone knows that diet colas never taste like the real thing. So how do you convince a skeptical world that your new, zero calorie drink actually tastes like Coke? In this hyper-litigious soci
Synopsis:In December 2007 all clients and employees at Jung von Matt received the world's first blessed e-mail as a Christmas mailing. The response: Over 22,000 views, reporting and commentaries
CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s
STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army
Synopsis:The task was to boost sales for a SMS based djuice package on a market where SMS is not exciting anymore for a young target audience. The solution: we reinvented the fun and entertaining
Synopsis:CREDO Mobile is a mobile phone service where each month, they donate a portion of your phone charges to liberal causes such as ending the war, clean elections and gay marriage.
Synopsis:We tied up with a number of the most popular Indian internet sites for this activity. Whenever anyone browsing these sites selected any of the text on the page, the selected text assumed