Traditionally adidas invites athletes to Asia in what is called the Player Tours. In 2007 adidas wanted to activate hundreds of thousands of Asian basketball fans in what they called the Digital Playe
An amnesiac uses a handset to piece his life together in this web-based drama.London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Er
世界电信巨头沃达丰(vodafone)最新项目--Music Unlimited:
Using falling, colorful shapes as windows to content, U.K.-based mobile brand Vodafone has launched its "Music Unlimited&quo
CONCEPT
Cross-media Promotion of SONY BRAVIA “Live Color” is the concept of SONY BRAVIA.
We aimed for each and every one of the users to further experience the concept of
discovering an
CLIENT:NikePROJECT:Zoom Mobile The goal of the Nike Zoom Mobile campaign was to deliver on the brand promise of Nike Zoom which is “Nike Zoom = Quick” and “Quick is Deadly.” In our efforts with Ni
Challenge:
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution: We gave birth to Miles an unheard-of, three-dimensional widget, ac
Synopsis:The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted
CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s
STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army
Synopsis:Rotwild bikes are developed at the highest technological state - for the brand gets constantly inspired by its own origin: biking. This impact had to be applied to the advertising media,
Synopsis:SHEN International Advertising is a fictitious Chinese advertising agency which sells well-known ad campaigns and adapts them to the new client's brand. Work examples like popular print
Synopsis:Volkswagen celebrates its 60th anniversary in the Netherlands with a campaign site that invites people to sync typical lyrics & music of the last 60 years with the Volkswagen models t
Synopsis:Brief: Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Ou
Brief:
Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief
Synopsis:A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches. In Japan, 53% of car users own a car navigation system. "Internavi", Honda'
Synopsis:The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals