In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.
Synopsis:HEMA is a department store in the Netherlands. To promote the online shop HEMA asked for a viral. Instead of a viral we turned the website of HEMA itself into a
Synopsis:The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted
Everyone knows that diet colas never taste like the real thing. So how do you convince a skeptical world that your new, zero calorie drink actually tastes like Coke? In this hyper-litigious soci
CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s
STRATEGY:
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army