The TV spots feature Celtics star Kevin Garnett while the website lets visitors register for free and join "The Other Season", a fantasy league where eight pros like Garnett and
As NASCAR's prestigious Sprint Cup Series continues on, Wieden + Kennedy, New York and ESPN are giving fans a chance to predict the outcome of the ten Sprint Cup races via a virtual results s
Apoteket (Swedish Pharmacy)Stop smokingOn apoteket.se/slutaroka, there is a complete talk show about all the positive things that await you if you stop smoking. You can either view
The iconic Levi's 501 denim is back with a global communication campaign dubbed "Unbuttoned" that on the Web takes two shapes: one for the US and one for Europe. In North
An 80-year-old midwife offers proper grooming tips for the most intimate of areas.The URL says it all in Akestam Holst's site for client RFSU, which is the Swedish association for sex education.
Traditionally adidas invites athletes to Asia in what is called the Player Tours. In 2007 adidas wanted to activate hundreds of thousands of Asian basketball fans in what they called the Digital Playe
An amnesiac uses a handset to piece his life together in this web-based drama.London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Er
CONCEPT
Cross-media Promotion of SONY BRAVIA “Live Color” is the concept of SONY BRAVIA.
We aimed for each and every one of the users to further experience the concept of
discovering an