Type Of Entry: Viral Advertising (病毒广告)
Title: YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME
Entrant Company, City: 42 ENTERTAINMENT, Pasa
This one's my fav. The main article talks about a football team winning.
The banner says "Fans of that team click there, all other fans click here".
这个对我是个不小的冲击,
SJ - Swedish State Railways - introduces a bonus system. Each journey you make with the company earns you points.
These ads quite simply lets you interact with the idea of getting bonus point
Firewalls, Virus Protection, Backup and Storage can be complicated stuff. To make it simple and pedagogic, Telia hired an independent theatre group to interpret their services, and made it into an
Description
It’s no secret that Swedes let the dark cold winter affect their mood. So why keep it a secret? Together with artist Erik Krikortz we created our very first art-colla
The new walkman is focussing on its Branded Contents offered onlineand the power of information spreading virally through the internet. With a new and innovative walkman, an user ca
With some extraordinary ideas and without much text, the e-mail campaign for the Mercedes-Benz webspecial comes along surprisingly. Even before the addressee gets to read the first line, he has experi
The Idea
On the company’s website, jobsintown.de offers their users a special screensaver for download and installation on their computer. What looks like the beloved screensaver ?Flurry“ at fi
BRAVIA has become renowned for challenging and creative advertising in recent years. So when Dare set out to create a new multi-faceted site, much thought was given to creating an innovative