Synopsis:The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals
SJ - Swedish State Railways - introduces a bonus system. Each journey you make with the company earns you points.
These ads quite simply lets you interact with the idea of getting bonus point
Check out the campaignDescription
Mobile gaming should be fun and easy going. To convey that feeling we have created a web campaign with stop motion versi