2008年oneshow互动类铜奖作品 Xfactor

When the Carphone Warehouse sponsored the X Factor (Europe's biggest TV singing competition) we thought it would be great to let the public star in their own ads, so we created a site where people could audition for a part in the idents by singing into their mobile phones.QKc中国网络广告人学习交流社区

After picking a song to sing, users could call a free phone number and record it. They would then get an invidual code by SMS and go to the X Factor site, where their audition is rated by the judges. QKc中国网络广告人学习交流社区

There they could also listen to other auditions, judge them and send them to their friends.QKc中国网络广告人学习交流社区

Every week we chose the best (and worst) auditions from the site and they became the ads, which then played in the live TV show. In the first few weeks we got more than a 1,800 auditions on the site and over 150,000 votes.QKc中国网络广告人学习交流社区

Watch a short video about the campaignQKc中国网络广告人学习交流社区
(judges please start here)QKc中国网络广告人学习交流社区

Visit the websiteQKc中国网络广告人学习交流社区

View the mobile messagesQKc中国网络广告人学习交流社区

Watch some of the tv ads created with auditions from the site 01 02 03 04QKc中国网络广告人学习交流社区

Read the call to audition emailQKc中国网络广告人学习交流社区

Watch the call to audition tv adQKc中国网络广告人学习交流社区

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QKc中国网络广告人学习交流社区
客户：欧洲第一大移动电话零售商QKc中国网络广告人学习交流社区
QKc中国网络广告人学习交流社区
2008年oneshow互动广告类铜奖作品QKc中国网络广告人学习交流社区