08戛纳广告节互动广告类铜狮奖DOWNHILL

The task was to boost sales for a SMS based djuice package on a market where SMS is not exciting anymore for a young target audience. The solution: we reinvented the fun and entertaining side of SMS via a new service idea: SMS SINGING which was presented as a crazy invention of an ordinary wedding singer - SMS Bandi who sings out your SMS live on his website. The subscription activation: 208% Number of visitors of the campaign website: 220,000 which is almost 3 times higher than in the previous campaign. The returning users' ratio: 43% NGb中国网络广告人学习交流社区
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http://www.cannes.smsbandi.hu/