报纸广告--迪拜广告节

The Brief: Communicate the brand promise of 'small in size, heavy in content' to increase e-newspaper's reach. Strategy/Relevance: Context-based messaging. Target executives on business portals, where users typically search for news and information (content), and drive traffic to the e-newspaper. Creation: The banner dramatically demonstrates the effect of its brand promise 'small in size, heavy in content' on the web page, catching users by surprise. Performance: The e-newspaper saw a substantial increase in the number of site visits. s7v中国网络广告人学习交流社区
s7v中国网络广告人学习交流社区
中文翻译：这份报纸，是体积小，内容“重”，然后这则广告的创意就是报纸重的压下来了，而网页弹上去了 :-)~s7v中国网络广告人学习交流社区
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