2008canneslions戛纳广告节互动广告类金狮 CHICKEN

广告主：广告制作：点击率：

Brief
Big Brother is a popular betting draw for the British middle classes. People spend a huge amount of money betting on the weekly eviction and the final winner. Our brief was to develop a tactical campaign featuring that week’s nominees to run on Big Brother sites in the build up to the Friday night eviction show.

Big Brother（大男孩/大兄弟？）在英国中等阶层是比较受欢迎的赌彩。（以下的不知道咋翻译..）

Solution
The overall campaign idea involved a man performing a series of homemade bets that are thinly related to the Big Brother show and its contestants. Nominees were announced on TV at 7.30 every Tuesday evening. We wrote the advertising that night, sent it over to the client for Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for the Thursday morning

戛纳广告节互动广告类金狮奖作品
点击查看
系列作品：BALLOONS

更多：2008canneslions戛纳广告节互动广告类专题报道

转载请注明出处：网络广告人社区（iwebad.com）