2008戛纳广告节互动类铜狮DRIVE-IN GAME

Volkswagen celebrates its 60th anniversary in the Netherlands with a campaign site that invites people to sync typical lyrics & music of the last 60 years with the Volkswagen models that were released over of the last 6 decades. It's the recognition of the typical songs that revitalises the rich Volkswagen history, but above all, it is fun to play and guess whether Bill Haley was popular during the fifties when the Volkswagen Beetle was introduced or during the sixties when Volkswagen revealed its first mini Van. In Dutch a 'DriveIn' is the word for a 'Mobile disco drive in show' (you know that man/woman that used played records at your highschool party), hence the name Volkswagen DriveIn... ByS中国网络广告人学习交流社区
ByS中国网络广告人学习交流社区
大众汽车60周年纪念网站。ByS中国网络广告人学习交流社区
http://www.volkswagendrivein.nl/drive-in/drivein.html