戛纳广告节互动类铜狮TRUCK SUMMONER

The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted it on YouTube, gaining over a million hits in the first weekend. We kept the content authentic and funny, and avoided marketing clichés by leaving it unbranded. The descriptors and tags were targeted but appropriately youthful and vague. The result is reaching 4 million hits, countless re-postings and several hundred blogs and sites discussing and writing about the Truck Summoner. Q8K中国网络广告人学习交流社区
Q8K中国网络广告人学习交流社区
丰田汽车的病毒广告，和魔兽世界的结合。Q8K中国网络广告人学习交流社区
创意来自洛杉矶盛世长城广告公司。Q8K中国网络广告人学习交流社区
Q8K中国网络广告人学习交流社区
Case：http://tmspreview.com/trucksummoner/casestudy.html