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| Client: | Mercedes-Benz Vertriebsorganisation Deutschland | |
| Project: | Mercedes-Benz Fans2008 | |
| The goal was to convince as many fans as possible to participate. And the Mercedes-Benz brand was to be presented as the long-standing partner of the German national football team and the German football league. Every website visitor had the opportunity to support Germany's national team on its way to the European Championship title with their photo and a motivational quote. What made the idea so unique is that all of the uploaded photos were put together in a mosaic, which appeared on the side of the team coach, for example. In this way, the participants supported the German team through both analogue and digital channels. | ||
| > View the project "Fans2008" |
简报：来自德国奔驰汽车的互动项目，这次项目旨在鼓励尽可能多的人员参与进来。奔驰汽车是德国国家队和德国足协的长期赞助商。在这个网站里，每个访问者可以有机会通过上传照片或是视频（鼓励的话语）的方式在欧洲冠军联赛上去支持国家队。这些照片共同组成国家队的照片（仔细看网站上面，上传者的照片共同组成了一个大幅的国家队照片），这个照片将出现在国家队的大巴（奔驰汽车）上。参与者通过虚拟和数字频道这样的方式去支持国家队。
查看网站：View the project "Fans2008"
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@ 2009-01-04 08:38:50 更新 | Top
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