2008oneshow互动类银奖作品 Simpsons Integrated

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BURGER KING SIMPSONIZEME INTEGRATED CAMPAIGN

The world is going Simpsons, and BK is in on it.

BK worked with FOX to develop an integrated campaign where digital was the hero, but crossed virtually every medium helping to tell the story and lead people to the simpsonizeme.com website where with some help from FBI technology and Kang and Kodos - could have it their way and magically turn themselves into a Simpsons character.

The Simpsons campaign has been a tremendous global success. Along with increasing sales, in the first three months, we saw the following results:

- Over 40 million Simpsonizations (photo uploads)
- Avg Session time: 13:50
- Accessed by 90 countries
- #1 most searched for site (simpsonizeme) on Google (7/22/07)
- Millions and millions of simpsonized AIM icons, facebook, and myspace pages