日本小学馆漫画手机行销案例

广告主:小学馆广告制作:电通浏览:

Synopsis：
It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "Manga," or comics, on mobile phones, or "Keitai" as they are called in Japan. With young heavy users of Keitai as the primary target, advertising visuals were created by assemblage of two-dimensional bar codes containing URL data. The ads posted in various locations therefore provided direct entrances for accessing the Comic Shogakukan Books' Manga contents as well as becoming an advertising tool with a major impact on the targets.

概要：日本是一个动漫的国度，被称为Made of ‘Mange’ and ‘Keitai’，同时日本的手机普及率也是很高的。为了鼓励年轻人通过手机收看漫画（小学馆的漫画），用一组组有效的二维码组成漫画形象，投放户外，杂志等媒体，用户用手机就能很方便获取官方手机网站链接，进行漫画观看（在日本，使用手机二维码是很常见的一个日常运用了）。

Mange：为日本动漫
Keitai：为手机少女
Shogakukan：日本小学馆，日本出版机构，出版过大量的漫画书，包括多啦A梦、柯南等。
Two-dimensional ：二维码