网络广告人社区·网络广告/互动广告

作品列表

[oneshow]Color Tokyo! -Live Co / 分类：IT产品类 / 09-08

CONCEPT
Cross-media Promotion of SONY BRAVIA “Live Color” is the concept of SONY BRAVIA.
We aimed for each and every one of the users to further experience the concept of
discovering an

[08oneshow]T90: The Put It Whe / 分类：日化用品类 / 09-06

nikefootball website！
2008oneshow bronze

Agency
Nitro London/Mook / London

【08oneshow】Nike + Miles / 分类：日化用品类 / 08-31

Challenge：
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution：　　We gave birth to Miles an unheard-of， three-dimensional widget， ac

【08oneshow】奥迪汽车 / 分类：交通类 / 08-31

Challenge

The eCRM-Campaign Audi A4 Globaldrives should create publicity for the Audi A4, offer an incentive program to the A4 target group and increase sales of the new model without actually

NIKEID营销活动 / 分类：日化用品类 / 08-29

很棒的一个互动案例！改学习学习！

戛纳互动类铜狮BLESSED CHRISTMA / 分类：其他类 / 08-25

Synopsis:In December 2007 all clients and employees at Jung von Matt received the world's first blessed e-mail as a Christmas mailing. The response: Over 22,000 views, reporting and commentaries

戛纳互动广告类铜狮READ A BOOK / 分类：其他类 / 08-23

由于工作，我们读书的时间减少了，那如何在工作的也能读到好书呢，看看这个创意！
08年戛纳互动类铜狮！来自新西兰读书委员会的广告！
创意说明：
http://www.ourshowroom.co.nz/bookcouncil/

上图是官网

戛纳互动获奖作品NIKEiD - IF YO / 分类：日化用品类 / 08-22

CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s

2008canneslions互动类铜狮作品 / 分类：金融服务类 / 08-22

The Idea
On the company’s website, jobsintown.de offers their users a special screensaver for download and installation on their computer. What looks like the beloved screensaver ?Flurry“ at fi

08戛纳广告节互动广告类铜狮奖WO / 分类：食品饮料类 / 08-19

产品是：HOT PEPPER SNACKS （热辣小吃）

STRATEGY：　
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army

08戛纳广告节互动广告类铜狮奖AX / 分类：日化用品类 / 08-18

Synopsis:The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile ph

08戛纳广告节互动广告类铜狮奖SH / 分类：金融服务类 / 08-11

Synopsis:SHEN International Advertising is a fictitious Chinese advertising agency which sells well-known ad campaigns and adapts them to the new client's brand. Work examples like popular print

戛纳广告节互动类铜狮 FINGERPRI / 分类：IT产品类 / 08-10

Synopsis:Though widespread discussions in the press, most users don't realise what kind of data and to which extent they leave behind when surfing the Web. A special program visualises the digi

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行业分类

广告形式

奖项

品牌区

顶贴排行

网络营销案例

瑞典邮件服务营销案例

相关背景介绍：

广告目的：为了刺激年轻人（目标受众）对瑞典邮政邮件打包业务的进一步了解。媒介投放：只选择免费的媒体（Blog、Facebook、Twitter等..）和公共关系投放时间：12月1号~31号（2008年）

Pepsi社会化营销小案例《Zeigeis

SXSW（South by Southwest ）美国最大的音乐节，（百科（Wikipedia）），有超过1400位表演者将会在美国德克萨斯州奥斯汀城持续四天的狂欢。在1994年

Motorola香港机场手机互动案例

Ogilvy(奥美)为Motorola(摩托罗拉)所做的互动案例，选择在香港机场处，竖立LED显示屏，用户可以使用手机向其发送告别图片，LED显示屏将展示你的图片直到下一个用户发送新的图片；同时用户可以使用手机接受来自

日本小学馆漫画手机行销案例

Synopsis：
It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "

鬼妈妈(Coraline)电影造势案例

2009年2月份上映的Coraline（卡洛莲的漫游鬼狱）又译鬼妈妈。这部定格动画电影是根据畅销图画小说《Coraline》改编，导演为执导过《圣诞夜惊魂》和《飞天巨桃历险记》的导演Henry Selick

汉堡王社会化营销案例《汉堡王的

你会为了一个大大的汉堡王而删除你的好友吗？哈哈~
如果你觉得是可以“牺牲”你的好友，换一个大汉堡的话，那就来这里试试！
这是汉堡王特意制作的一个投放Facebook的插件。

英国O2公司进行SNS营销案例

To promote O2's Favourite Place tariff to students, the digital communications strategy was to engage and entertain, rather than force product messages. By tapping into existing behaviour on Facebook

《立顿传情下午茶》互动营销案例

今天，你送茶了吗？--《立顿传情下午茶》互动营销案例分享
信息来源：好耶广告网络所属栏目：好耶动态
　　导语：当白领们还在沉迷于开心网上的虚拟互赠礼物时，有些人已经先人一步，开始送实体的

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