网络广告人社区·网络广告/互动广告

作品列表

NOKIA:Music Almighty / 分类：消费电子类 / 08-27

Nokia - Music Almighty: All Styles, All Music, Almighty. At the Nokia Music Store.

NOKIA 5320 音乐手机网站，在里面你可以感受一下用这个手机听音乐的效果呵呵！

http://europe.nokia.com/musicalm

沃尔沃汽车C30汽车 / 分类：交通类 / 08-23

http://drivingschool.msn.com/

This online campaign puts an actor from "The Office" in a series of specially produced webisodes to get audiences to talk about the Volvo C30.

通过一

奥迪汽车奥运网站 / 分类：交通类 / 08-17

http://www1.audi.cn/olympic/audi.html 奥迪汽车奥运官网，音乐，游戏都不错！

戛纳广告节互动广告 STARE OUT / 分类：通讯服务类 / 08-09

Synopsis:During the Rugby World Cup, O2 continued its support of the England Team with a high-profile ATL campaign called Never Surrender. We were asked to come up with an online campaign encapsul

2008戛纳广告节互动类铜狮WEATHE / 分类：公益类 / 08-08

　　

Weather
　　Client: Greenpeace
　　
　　Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join ot

2008戛纳广告节互动类铜狮DRIVE- / 分类：交通类 / 08-07

Synopsis:Volkswagen celebrates its 60th anniversary in the Netherlands with a campaign site that invites people to sync typical lyrics & music of the last 60 years with the Volkswagen models t

2008戛纳广告节互动类铜狮奖THE / 分类：消费电子类 / 08-04

Synopsis:Stavros is the inventor of what he describes as the greatest art form ever created by humans - Position Art. Using his Nokia N82, Stavros tracks his locations using the GPS, thereafter ma

2008年戛纳广告节互动类铜狮SEE / 分类：网络服务类 / 08-03

Synopsis:In Norway we have a well known children's song called "See my dress". It is about a girl that has a new favourite colour for each of the verses in the song - and everything

2008戛纳广告节互动类铜狮TELETH / 分类：交通类 / 08-02

Raise the curtain for the teletheatre! An entire evening of television is presented on a stage, starring the Twingo in the leading role. Nine channels with 13 broadcasts, including ring-tone comme

cannelions戛纳广告节互动广告类 / 分类：其他类 / 07-21

Synopsis:The "Do you have what it takes?" campaign, for the Swedish Armed Forces, aimed at recruiting new officers focusing on solving difficulties under pressure by using the urge to ma

2008 canneslions 戛纳广告节互动 / 分类：公益类 / 07-19

Synopsis:The site is camouflaged as a hearing test. In its first two months the site has generated a record amount of volunteers and donations to the Norwegian Red Cross Helpline for children The te

2008 canneslions 戛纳广告节互动 / 分类：其他类 / 07-17

Synopsis:Gringo is an advertising agency lost in the far corners of the world. We only speak Portuguese but our friends from around the world love to teach us new words every time they pay us a vi

2008canneslions 戛纳广告节互动 / 分类：日化用品类 / 07-12

You need a quiet placeIn this campaign IKEA invites you to look at your bedroom in a new way. Not just as a room to sleep in, but also as an oasis of calm where you can read, relax and recharge af

2008 canneslions 戛纳广告节互动 / 分类：日化用品类 / 07-12

CLIENT:NikePROJECT:Nike SPARQ
An immersive digital experience, giving athletes the tools to build personalized training programs using detailed video demonstrations and instruction from Mas

2008canneslions 互动类全场大奖 / 分类：其他类 / 07-02

Type Of Entry: Viral Advertising （病毒广告）
Title: YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME
Entrant Company, City: 42 ENTERTAINMENT, Pasa

2008年cannes戛纳广告节互动类铜 / 分类：食品饮料类 / 06-30

Synopsis:Our task was to bring the magic of the Happiness Factory to the online world. The biggest challenge was coming up with a digital idea that would transcend cultural boundaries. So we turne

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网络营销案例

瑞典邮件服务营销案例

相关背景介绍：

广告目的：为了刺激年轻人（目标受众）对瑞典邮政邮件打包业务的进一步了解。媒介投放：只选择免费的媒体（Blog、Facebook、Twitter等..）和公共关系投放时间：12月1号~31号（2008年）

Pepsi社会化营销小案例《Zeigeis

SXSW（South by Southwest ）美国最大的音乐节，（百科（Wikipedia）），有超过1400位表演者将会在美国德克萨斯州奥斯汀城持续四天的狂欢。在1994年

Motorola香港机场手机互动案例

Ogilvy(奥美)为Motorola(摩托罗拉)所做的互动案例，选择在香港机场处，竖立LED显示屏，用户可以使用手机向其发送告别图片，LED显示屏将展示你的图片直到下一个用户发送新的图片；同时用户可以使用手机接受来自

日本小学馆漫画手机行销案例

Synopsis：
It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "

鬼妈妈(Coraline)电影造势案例

2009年2月份上映的Coraline（卡洛莲的漫游鬼狱）又译鬼妈妈。这部定格动画电影是根据畅销图画小说《Coraline》改编，导演为执导过《圣诞夜惊魂》和《飞天巨桃历险记》的导演Henry Selick

汉堡王社会化营销案例《汉堡王的

你会为了一个大大的汉堡王而删除你的好友吗？哈哈~
如果你觉得是可以“牺牲”你的好友，换一个大汉堡的话，那就来这里试试！
这是汉堡王特意制作的一个投放Facebook的插件。

英国O2公司进行SNS营销案例

To promote O2's Favourite Place tariff to students, the digital communications strategy was to engage and entertain, rather than force product messages. By tapping into existing behaviour on Facebook

《立顿传情下午茶》互动营销案例

今天，你送茶了吗？--《立顿传情下午茶》互动营销案例分享
信息来源：好耶广告网络所属栏目：好耶动态
　　导语：当白领们还在沉迷于开心网上的虚拟互赠礼物时，有些人已经先人一步，开始送实体的

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